Strategic Programs & Impact Initiatives

Goal 1: Promote Volunteerism and Help New Yorkers Connect to Service Opportunities

Strategic Program	Description
Marketing	To use the NYC Service website, social media channels and promotional campaigns as a source to promote volunteer recruitment and recognition.
NYC Civic Corps	The NYC Civic Corps, a federally-funded AmeriCorps program run by NYC Service since 2009, unites a diverse group of professionals to serve full-time with partner organizations, working to increase their organizational capacity to engage volunteers and build sustainable volunteer initiatives.
Special Service Volunteers	NYC Service will create new volunteer outreach campaigns to engage skilled volunteers in Volunteer Impact Initiatives.
Go Pass	Offers low-cost, one-time fingerprint-based background checks for volunteers working with vulnerable populations—children, persons with disabilities, and the elderly.
Corporate Service	NYC Service will be a catalyst for increasing the number of corporations working with nonprofits and City Agencies.
College and University Connections	NYC Service will develop relationships and an integrated system with colleges and universities to utilize students in all Volunteer Impact Initiatives.
Military and Veterans	NYC Service creates volunteer opportunities to support service member and veteran needs and assists in leveraging veterans as volunteers.
City Employees	NYC Service empowers City employees to volunteer in their neighborhoods and other areas and coordinates Special Days of Service and Campaigns.

Goal 2: Targeting Volunteers to Address New York City’s Greatest Needs

Communities and Neighbors

Initiative	Description
Love Your Block	Love Your Block (LYB) is an initiative of NYC Service in partnership with Citizens Committee for New York City and three City agencies that provides a unique opportunity for City residents to transform and beautify their neighborhoods while leveraging City services.
Immigrant Services	NYC Service supports immigrant needs and stimulates immigrants to serve as volunteers. We encourage immigrant civic leadership and inclusion for all in government.
Senior Support	NYC Service will support the NYC Department for the Aging (DFTA) in a new bill-paying initiative for NYC’s most vulnerable aging residents and in health initiatives for seniors.
Homeless Shelters	NYC Service will work with the NYC Department of Homeless Services (DHS) and the NYC Department of Education to create support for libraries and tutors in DHS Family Shelters.
Days of Service & Special Campaigns	NYC Service will organize National, State and City Days of Service and Special Campaigns.

Education

Initiative	Description
Universal Pre-K	Support Universal Pre-K enrollment and program operations with volunteers as New York City creates Pre-K seats for over 53,000 youngsters.
Middle School After School	NYC Service will help to create a volunteer structure in Middle School After School programs.
High School Mentors	Support high school students' needs and support efforts to have caring adults serve as mentors in graduation, college and school-to-work initiatives in high schools.

Economic and Workforce Development

Initiative	Description
Financial Empowerment	Engages volunteers in helping their fellow New Yorkers manage, save and protect their money.
Workforce Readiness	In partnership with the Human Resources Administration, Workforce Readiness initiative identify and train volunteer tutors to assist High School Equivalency programs.

Health and Well-Being

Initiative	Description
Shape Up NYC	Shape Up NYC is a free fitness program offering classes ranging from yoga to kick boxing, available at diverse locations across all five boroughs.
CPR Training	Provides free CPR training to New Yorkers in all five boroughs. Efforts are currently aimed at building awareness and training high school students in CPR and Automated External Defibrillator (AED) usage.
Reducing Hunger	Reducing food insecurity in NYC by engaging volunteers in activities that connect people with public nutrition benefits

Environment

Initiative	Description
MillionTreesNYC	Aims to plant 1,000,000 new trees in NYC by 2017 by empowering New Yorkers to plant and care for trees through educational outreach, city-wide planting days, city-wide stewardship days, and a Stewardship Corps program.
GreenSpace	Support volunteer opportunities to expand community gardens and develop green infrastructure to support clean water, including major growth of bioswales.
Energy Conservation	NYC °CoolRoofs encourages building owners to cool their rooftops with white reflective coating to reduce energy consumption, cooling costs and carbon emissions. Urban Heat Mitigation will be identified as part of a citywide energy and sustainability strategy.

Emergency Preparedness and Response

Initiative	Description
Sandy Community Support	Identifies and supports rebuilding and recovery efforts in Sandy-affected areas by coordinating with City and Federal agencies, as well as nonprofit and community partners.
Emergency and Readiness for Volunteers	NYC Service coordinates efforts to systematize processes and communications for spontaneous and affiliated volunteers during emergencies.

Goal 3: Elevating Youth Volunteer Service

Initiative	Description
K-12 Service Learning	An expanded initiatives to create youth service opportunities and improve academic performance and life skills (social and emotional intelligence) of New York City youth.
Teen Service Leadership	Through outreach and training of teens, this initiative will improve academic performance and life skills (social and emotional intelligence) of New York City youth.

Goal 4: Advance and Strengthen Strategic Volunteer Management

Strategic Program	Description
Capacity Building Systems & Models	NYC Service will develop a model for strategic volunteer management
Nonprofit & City Board Development & Leadership	NYC Service will identify and support board models to include adults and teens in outreach, recruitment and placement for nonprofits and City Agencies.

Goal 5: Measure Volunteer Outcomes and Impact Strategic Programs

Strategic Program	Description
Volunteer Metrics & Impact Evaluation	NYC Service will establish an internal system to track volunteer metrics and impact and recognize pro bono and in-kind contributions. We will develop a volunteer tracking template for all City agencies and community-based organizations.
NYC Volunteer Inventory and Volunteer Recognition	NYC Service will create systems to connect, leverage and recognize all New York City volunteers in City agencies, nonprofits and corporations for their service.